Scholarly Blogging and Profiting From Publishing Today

摘要

It seems that everyone is blogging these days. However, despite the proliferation of blogs that range from diaries and niche subjects to celebrity, corporate, and expertly written blogs, some publishers are still hesitant to add blogging to the mix. The web has opened up a world of communication to people across the globe, but the new culture of user-generated content can mean a lot of things to those in the publishing industry, good and bad. The Society for Scholarly Publishing's (SSP) Top Management Roundtable (TMR) gathered in Philadelphia from Sept. 3 to 5 to talk about Constant Content and Autonomous Authors: The New Role of Publishers in the Era of Empowered Authors-and yes, they blogged about it. With representatives from all over the publishing spectrum, the SSPTMR explored the way blogs do everything from acting as media watchdogs to spreading bad medical advice, and what all of this means to the world of scholarly publishing. Perhaps the most valuable part of the 2-day discussion came in the form of advice on how to optimize and monetize blogs.