Digital Publishing: Roping at the Goat Rodeo

摘要

During interviews with a publisher client recently, one of the managers likened his organization's approach to digital product development as a goat rodeo, as in, "Our managers are crazy. After each one of them provides input to our project, it's a goat rodeo." The colorful reference is to a chaotic situation, typically in a corporate or bureaucratic setting, according to Wikipedia. A goat rodeo involves several people who have different agendas and perceptions of what's going on around them, and reconciling those views is difficult. Despite energy and effort, it's impossible to bring any sense of order to the situation.