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Why Do Art Dealers (Still) Print Catalogues? The Challenges of Publishing Art in the Digital Era

机译:为什么艺术品经销商(仍)打印目录?数字时代出版艺术的挑战

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摘要

The product of an art dealer's measured resources and an artist's creative vision, the exhibition catalogue has become an object at the nexus of art and commerce -- much like the very artwork it documents. However, the justification of what is often a very resource-intensive activity must be questioned in context of the overall marketing schema of art galleries. An investigation of these questions might yield not only the rationale behind the publishing of catalogues, but also the rationale behind their being in print. The study refers back not only to the prolific history of printing exhibition catalogues, but also to the changing formats of these publications and their implications.
机译:展览目录是艺术品经销商的可观资源和艺术家的创造力的产物,已成为艺术品和商业联系的对象-就像它记录的艺术品一样。但是,通常在画廊的整体营销方案中必须质疑通常是非常耗费资源的活动的合理性。对这些问题的研究不仅可以得出目录出版的依据,还可以得出其印刷本的依据。该研究不仅回顾了印刷展览目录的丰富历史,而且还回顾了这些出版物不断变化的格式及其含义。

著录项

  • 作者

    Khanbhai, Hussain.;

  • 作者单位

    Sotheby's Institute of Art - New York.;

  • 授予单位 Sotheby's Institute of Art - New York.;
  • 学科 Marketing.;Arts management.;Communication.
  • 学位 M.A.
  • 年度 2016
  • 页码 65 p.
  • 总页数 65
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

  • 入库时间 2022-08-17 11:51:26

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