Mapping Out A Mobile Strategy

摘要

By now, as the saying goes, "there's an app for that," no matter what "that" might be. Although these on-the-go applications might have captured the imagination of an increasing number of U.S. mobile users, digital content creators are now looking to redefine, fortify, and even replace the app with more comprehensive mobile content delivery strategies that pack in additional relevance, context, real-time information, and functionality, without needing to rely on one OS or handset.