Real-Time Marketing Can Keep Businesses Successful-But How?

摘要

Imagine you are walking out of a store where you just bought some jeans. As your feet hit the pavement, you get a text. The text reads, "Spend just $10 more and you will qualify for a $100 gift certificate!" Is this great? Is this creepy? Is this effective? No matter your stance, this is the very, very new reality of real-time marketing. To Jeff Nicholson, VP of marketing at Prove-nir (a pioneer in Big Data listening and engagement solutions and provider of a cloud-based, real-time customer engagement hub), building a profile around an individual is what brands want. "Brands are really interested in going a level beyond the categorical segment into the individual that is behind the interaction." According to Nicholson, the marketer's longed for "segment of one" can be a reality.