In their dreams

摘要

In 1995, a couple of months after being plucked from relative obscurity to become Sony's boss, Nobuyuki Idei coined a phrase to describe what a reinvented Sony should stand for. Mr Idei's slogan, a masterpiece of that strange idiom known as "Japlish", was "digital dream kids". Whether anybody, including him, knew what he meant is uncertain, but next week's Japanese launch of the PlayStation 2 (PS2), Sony's new games console, probably gets close.