Reshuffling the titles

摘要

They are hardly titles to set the pulse racing: Frozen Food Age, Convenience Store News, Paperboard Packaging Worldwide- But the magazines that make up the trade publishing world, the unglamorous sister of consumer publishing, are in upheaval. Only last week, Vivendi Universal, a French media giant, got rid of its health and business publishing division to Cin-ven, a British investment house, for €2 billion ($1.8 billion). Other trade publishers seek buyers too. What has gone wrong?