On december loth, George Bush attended the opening ceremony of "Business Strengthening America" (BSA), an organisation whose aim is "to encourage civic engagement and volunteer service in corporate America". Also present were Don Evans, secretary of commerce, Steve Case, chairman of AOL Time Warner, and Jeffrey Swartz, boss of Timber-land, a socially responsible shoe maker. The high-profile occasion is the first fruit of a meeting held at the White House in June, when the president called for greater corporate involvement in the community. The collapse of Enron and the rash of subsequent scandals have made all of American business seem like an ogre who leaves entire communities high and dry when things go wrong. BSA wants to change this image by helping businesses to "do well by doing good".
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机译：12月，布希（George Bush）参加了“美国商业增强”（BSA）的开幕式，该组织的宗旨是“鼓励美国企业界的公民参与和志愿服务”。商务部长唐·埃文斯（Don Evans），美国在线时代华纳（AOL Time Warner）董事长史蒂夫·凯斯（Steve Case）和对社会负责任的制鞋商Timber-land的老板杰弗里·斯沃兹（Jeffrey Swartz）也出席了会议。备受瞩目的场合是6月份在白宫举行的会议的第一个成果，当时总统呼吁企业增加对社区的参与。安然（Enron）的倒闭以及随后一系列丑闻的泛滥，使整个美国企业看起来像是一个食人魔，当事态出现问题时，它会使整个社区变得高高干燥。 BSA希望通过帮助企业“通过做善事来做事”来改变这种形象。
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