Enthusiasm for Google drains away as doubts set in. Serving fine wines to chief executives and "global leaders" too drunk to appreciate it made Google's party the talk of last month's World Economic Forum in Davos. Its generosity with 1959 clarets and 1990 Krug champagne seemed, at the time, only to confirm the firm's greatness. Yet, three weeks on, Google's pristine reputation has been damaged by its willingness to collaborate with the Chinese government's censorship requirements, its shares have tumbled, and the Davos party is in danger of resembling the Great Gatsby's glorious last hurrah.
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