All eyes in the media industry this week were turned on Rupert Murdoch's youngest son, James, who was appointed on December 7th as News Corporation's chairman and chief executive for Europe and Asia. At 34, James is now well on his way to the top job at the world's third-biggest media company. No one spared much of a thought for Peter Chernin, News Corporation's chief operating officer, who runs the firm from day to day-after all, he is a mere employee, not a Murdoch.
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