Webbing together

摘要

As the largest search engine on the web, Google mostly helps consumers look for information. Less understood is its role, as the largest online advertising agency, in helping small businesses to market themselves. Those same small businesses also need software to keep track of sales leads, which they increasingly choose to buy from firms such as Salesforce.com that deliver it as a service through the web browser, just as Google delivers search results. It therefore "came naturally", says Marc Benioff, Salesforce's boss, for the two companies to team up.