Pepsico's special relationship with Russia began in1959. Richard Nixon was showing Nikita Khrushchev around the American National Exhibition in Moscow. He made him stop at a kiosk hawking Pepsi-Cola. A young executive named Donald Kendall thrust a cup of dark fizz into the Soviet leader's hands. The resulting photo (see above) was a terrific advertisement in a country where capitalist propaganda was banned.
展开▼