Please stop using the word "huge" to describe everything. I have found that when people in a company are trying to sell their idea, and do not have the facts, they use superlatives. They make their point by overselling, instead of telling. This is nothing more than word inflation (the same is true for "massive").Alas, it seems The Economist has started using "huge" in nearly every other article (there are at least ten instances in the January 26th issue). If it is huge say how huge. If it is simply big or large, call it that.
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