Scotch, not so neat

摘要

Before he was lured by Diageo to run United Spirits Limited (usl), in which the British drinks giant secured a majority stake last year, Anand Kripalu had spent 30 years working for branded consumer-goods firms. Most of that time was at Unilever, a maker of soaps and shampoo. India's booze industry is grubbier, and Mr Kripalu wants to clean it up. "We will do what it takes to change the reputation of United Spirits and of the drinks industry in India," he says.