Johnson | Google a photoshopped hoover

摘要

WHAT else could you call a photocopier? If you answer "a Xerox machine", you are one of the many people for whom the brand name and the generic item are one and the same. Like many brands that have gone generic, xerox is often lower-case and used as a verb. There are many more of these than people realise: aspirin was once Aspirin, a trademark of Bayer, which was forced to give it up as part of Germany's reparations after the first world war.