Trapiche is in a vigorous brand development phase

摘要

Owned since the mid 1970s by Penaflor, the largest operator in the drinks sector in Argentina, the Trapiche fine wine brand is passing through an important transition period at the present time. Penaflor is the largest winery in South America and one of the largest in the world. As well as producing table wines and grape juice concentrate, the company also has operations for fruit juices, mineral water, beer and soft drinks as the licensed producer of Cadbury Schweppes in Argentina.