Online viewership is expected to be high for the Games of the XXIXth Olympiad. Each Games since the Sydney Olympics in 2000, the International Olympic Committee has incrementally increased the ability of rights-holders to stream live programming online. For 2008, rights-holders are making the greatest use of their Internet platforms thus far. NBC Universal plans to offer more than 5,000 hours of Olympics programming through its NBCOlympics.com site; some 2,200 hours of that programming will be live, including some 25 sports that will receive little to no coverage on air. That doesn't include the Spanish-language coverage being streamed by the Telemundo division of NBCU.
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