ESPN 3D to Go 24 Hours Starting in February

摘要

ESPN 3d will now air content 24-hours a day starting Feb. 14, airing replays of previously televised ESPN 3D events when the network is not showing a live event. This month, the network is airing four NBA games and the BCS national championship game, as well as four days of the Winter X Games-all in 3D. "As we continue to expand the number of 3D events on the channel, it made sense operationally to transition ESPN 3D to a 24-7 network," said Sean Bratches, executive vice president, sales and marketing for Disney and ESPN Media Networks. "We've been very pleased with the rate at which our affiliates have adopted ESPN 3D in its first year and we continue to look for new ways to serve fans, advertisers and affiliates with the best 3D sports content available."