COVID Will Help Digital Ads During Holiday Season

摘要

As a result of the CO-VID-19 pandemic, advertisers plan to put more money into digital ads and decrease spending on TV during the upcoming holiday season, according to Advertiser Perceptions. This is based on biweekly surveys of advertisers and media buyers since the start of the coronavirus crisis. During the crisis, advertisers have put a premium on flexibility in media, from cancelling or pausing to reallocating buys and replacing creative. As a result, Advertiser Perceptions says the outlook is brightest for paid search, e-commerce, digital video and paid social media-channels that support real-time changes.