Zoran's Wish: A Digital Holiday Season

摘要

What's going to be in your Christmas stocking this year? Will it be a DVD player or a digital camera? For quite a number of people around the world, the answer is yes. Consumers started buying DVD players in earnest in 2001 and the adoption rate has been one of the fastest ever for a consumer product. Digital cameras have yet to be snapped up at the same pace, but this will happen as prices drop to $200 to $300 for a camera with good resolution. Zoran Corp. (ZRAN-Nasdaq) is one of the companies benefiting from the analog-to-digital trend in consumer electronics.