Effectiveness of Agriculture Related Television Programmes for Disseminating Agricultural Information Perceived by the Farmers of Bangladesh

摘要

The present study was to determine and describe the perception of farmers regarding effectiveness of agriculture related TV programmes for the dissemination of agricultural information. Data were collected interviewing randomly selected hundreds of television viewing farmer by using personal interview schedule method. Among these hundred respondents majority (68%) of the farmers perceived agriculture related TV programmes as medium effective while 18% high effective and 14% low effective. Among these eleven selected characteristics level of education, farm size, annual family income, agricultural knowledge, attitude towards agriculture related TV programmes, innovativeness, extension media exposure, time expand for TV watching of the respondents had significant positive relationship with their perceived effectiveness of agriculture related TV programmes for the dissemination of agricultural information. Whereas age and farming experience were negatively significant relationship with their perceived effectiveness of agriculture related TV programmes for the dissemination of agricultural information. However family size of the farmers had no significant relationship with the effectiveness of agriculture related TV programmes for dissemination of agricultural information as perceived by the farmers.