The Role of Television in Dissemination of Agricultural Related Information among Farmers

摘要

Pakistan is an agricultural country and agriculture has remained the mainstay of the Pakistan economy as it provides employment to 45% of the population. In addition, it has continuously provides input for the agro based industry. Agriculture income has created demand for industrial products. Agriculture provides the main impetus to economic growth by creating additional demand of goods and services. Nonetheless, agriculture sector in Pakistan is lacking in term of information technology usage. Such situation has resulted a need for developing agro based information technology facilities for farmers to augment their agriculture productivity. The main objective of this study was to analyse the perceptions on the role of television in dissemination of agricultural related information among farmers in Sindh, Pakistan. Quantitative approach by means of survey questionnaire was adopted to generate the primary data of the study where a total of 300 farmers from the District Jamshoro, Sindh province in Pakistan were selected as the main respondents of the study. The study indicates that only small number of respondent preferred to watch agriculture related program on television and more than half of them understand that television is not the main source of agriculture information dissemination among farmers. A large majority of the respondent said that television is not providing such kind of programs which can increase their income. Findings of the study further shown that a large majority of the respondents have their own television set.