Role of Print Media in Dissemination of Agricultural Information among the Farmers of Moulvibazar District of Bangladesh

摘要

This study was carried out to assess role of print media in dissemination of agricultural information among the farmers in Moulvibazar sadar Upazila of Moulvibazar District, Bangladesh. A random sampling technique was used for selecting samples. The total sample size was 100 respondents. Data were collected through a well structure interview schedule and analyzed with descriptive statistics and inferential statistics i.e. correlation co-efficient.50 percent of the respondents had low print media use whereas 50% of the farmers had medium to high use of print media. Agricultural leaflet was used to the highest extent and agricultural poster had highest effectiveness in getting agricultural information from print media. Majority of the farmers were middle aged with largely primary level education having medium family and small farm holdings, medium cosmopoliteness, organizational participation and low annual income with medium innovativeness and agricultural knowledge prevailed in the study area. In addition to this, more than two-third respondents got no training and maintained medium extension contact for agricultural information. Level of education, Farm size, Annual income, Organizational participation, Extension contact, Innovativeness, cosmopoliteness and Agricultural knowledge of the farmers had positive significant relationship with their use of print media whereas age, family size and training experience of the farmers had no positive significant relationship with their use of print media in receiving agricultural information. Lack of publicity, not availability of print media in cropping season, unknown source face, low mentality to share print media etc. were the major constants in using print media.