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To Study The Consumer Acceptance of E-banking

机译:研究消费者接受电子银行

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摘要

This paper highlights the perspective applications of data mining tool WEKA to enhance the performance of some of the core business processes in banking sector. Nowadays the databases are of huge size, so it is difficult to analyze those data. In spite of having ever growing data bases the problem with the banks is that, they fail to fully capitalize the true benefits which can be gained from this great wealth of information. In other words, it is a process of banking services and products through electronic channels such as telephone, internet, cell phone etc. The concept and scope of E- banking is still evolving. The banking sector has started realizing the need of the techniques like data mining which can help them to compete in the market. This paper will demonstrate the acceptance of e-banking facility by consumers using two data mining techniques in WEKA: Classification, *Clustering (Simple K Means).
机译:本文突出了数据挖掘工具Weka在银行业中提高了一些核心业务流程的表现的透视应用。 如今,数据库的尺寸很大,因此很难分析这些数据。 尽管有越来越多的数据基于银行的问题是,但是,他们未能充分利用可以从这种大量信息中获得的真正福利。 换句话说,它是通过电话,互联网,手机等电子渠道进行银行服务和产品的过程。电子银行业务的概念和范围仍在发展。 银行业已经开始实现数据挖掘等技术的需要,这可以帮助他们在市场上竞争。 本文将展示消费者在Weka中使用两个数据挖掘技术的消费者对电子银行设施的接受:分类,*聚类(简单K表示)。

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