Where Do You Think You’re Going? Strategic Planning for Clinical Research Sites

摘要

According to Forbes magazine, approximately 50% of small businesses fail by their fifth year. By year 10, only one in three businesses has survived. To make it to the decade mark, a business needs one or more strategic goals, a strategy to achieve them, and a strategic plan to implement that strategy. This article will focus on independent clinical research sites, such as Injury Care Research (led by Jill Heinz), but it is equally applicable to organizations of all types that are not content to just see what happens.