GRADUATES' WILLINGNESS TO BUILD A CAREER IN TOURISM. A VIEW POINT OF THE STUDENTS IN THE TOURISM PROFILE ACADEMIC PROGRAMMES FROM THE TRANSILVANIA UNIVERSITY OF BRASOV

摘要

The sustainable development of the society is based on a solid and efficient educational system. At the same time, the sustainable development of the tourism sector can be achieved only with competent and responsible employees. Such goals represent the foundation in designing academic programs in all universities. But it cannot be ignored the fact that many university graduates do not follow a professional career in the same profile for which they have been prepared. In this context, it was conducted a quantitative marketing research among students in their final years from the Bachelor's and Master's academic programmes in the tourism profile at the Transilvania University of Brasov. The research aimed to reveal the level of students' satisfaction regarding their knowledge and skills acquired during the academic studies. The results which have been obtained highlighted the fact that the majority intends to have a career in the tourism field but, at the same time, the students consider necessary to continue their studies in universities from Romania and other countries. This is a prerequisite in order to improve their knowledge and to increase their chances to be employed in a suitable job. The results are also relevant for improving the education curriculum, to optimize the didactic process, and especially for reshaping the training practice content.