Annotation. Spiritual and moral values and motives are historically the basis of the mental matrix of the Russian citizen, determining the development and acting as a psychological coping mechanism in a crisis. In the modern world, it is spiritual values and motives that are being transformed. Mental protection of a personality based on the integrity of primal archetypes of the collective unconscious, creating mental traits and identity is interrupted, which leads to destructive changes, specifically, deprivation, alienation, deviance. In this regard, the purpose of the article is to identify the features of the transformation of spiritual and moral values of modern Russians. In the course of four sociological studies in 2007, 2009, 2010, 2019 in the regions of Russia, the values of schoolchildren (15-17 years), students (17-22 years), working youth (23-29 years) were studied. The research was based on personal, activity oriented, systemic and subjective approaches. It resulted in the consideration of the dynamics of personal values’ changes from 2007 to 2019, revealing the integrity of basic, spiritual, and moral values, which are fundamental for the personality formation of a Russian living in a particular historical and geographical environment.
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