The Influence of Travel Expectation Theory on RV Travel Consumption Decision

摘要

With the improvement of people’s quality of life, driven by consumer demand such as “self-drive tour” and “RV travel”, the RV market in China is growing rapidly. The development of RV camp service is related to the satisfaction and development degree of RV travel. Based on expectancy theory, this paper uses the questionnaire survey in Inner Mongolia ordos RV tourism development. For tourists on the tourism products, tourism facilities, tourism environment, tourism publicity tourist expectation theory analysis, consumers’ motivation of RV travel under the influence of tourism expectations and titer, SPSS statistical methods are used to find the main factors of RV camp consumption decisions. Finally, improvement strategy is put forward to improve the tourism infrastructure, tourist convenience and satisfaction, promoting the development of ordos RV tourism.