A Study of Evaluation of Two-dimensional Quality Elements of Convention Tourism Based on Kano Model-A Case Study on Macao

摘要

Macao is an international tourism city. With the burgeoning development of meetings, incentives, conventions and exhibitions (MICE) industry over these years, convention tourism has become an integral part of tourism products in Macao. With a case study on convention participants in Macao and Kano model as the study approach, this study investigates the participants’ expectations for the quality of convention tourism in Macao and the two-dimensional quality of convention tourism products in Macao. In this study, a total of 202 valid questionnaires were classified based on the two-dimensional attributes, and the customer satisfaction coefficient was calculated as the basis for quality improvement of convention tourism. Based on the study findings, this study presents convention organizers and relevant government departments with targeted suggestions.