Effect of Market Culture and Hierarchy Culture on the Implementation of Corporate Strategy in Private Chartered Universities in Kenya

摘要

Organizational culture and strategy are two important factors that contribute to the growth of an organization and its business continuation; and for this to happen, it is important to consider the organizational culture that helps the process of strategy implementation. Universities need the right kind of organizational culture which is a key element of strategy implementation process. The purpose of this study was to investigate the effect of organizational culture on corporate strategy implementation in Private chartered universities in Kenya. The competing values framework was adopted to identify the organizational culture types that are displayed in Private chartered universities. The study adopted a positivist view as it aimed at testing hypotheses derived from a predetermined conceptual framework. Cross-sectional survey research design was adopted and it used both quantitative and qualitative data as it seeks the effect of organizational culture on the implementation of corporate strategy. The accessible population included Registrars, Deans, Directors, Heads of Departments, academic staff, and students' leaders. This study used both stratified random sampling and the target sample size was 198 employees. A pilot testing of 42 participants of the sample population was conducted to improve on validity and reliability. Data from questionnaires was organized, coded, analyzed and converted into quantitative summary reports for analyses using the statistical package for social sciences (SPSS) version 21 as the tool in order to describe the relationships between dependent and independent variables. The study used correlation and regression techniques as well as the analysis of variance (ANOVA) to test the study hypotheses. Correlation analysis was used to determine the effect of organizational culture and corporate strategy implementation in Private chartered universities in Kenya by computing Pearson product moment correlation. A multiple linear regression model was also used to derive inferential statistical indicators like the correlation, coefficient of determination, F-statistics, t-test statistic and the p-value. In this research content analysis method was used to analyze qualitative data. Pearson's correlation analysis was used to test for the existence of multicollinearity. The key finding based on the tests conducted in the study was that the explanatory variables; Market culture and Hierarchy culture had effect on the response variable (Implementation of corporate strategy in Private chartered universities in Kenya).