Why the Answer to the Question,‘What’s In a Name?’ Matters More than Ever

摘要

In the past year, as calls for social justice have increased, agrowing number of organizations found themselves re-branding,changing their names or packaging in attempts to leavebehind legacy narratives.Aunt Jemima is Pearl Milling Company, Uncle Ben’s isknown as Ben’s Original, the Washington Redskins temporarilyis the Washington Football Team, Eskimo Pie is Edy’sPie. Land O’Lakes updated its package.