An SEO Refresher to Heat Your Web Traffic During a Potentially Post-Pandemic Summer

摘要

Have you audited SEO practices around your communication efforts lately? If not, the spring and summer months might be a good time to do so. As such, PRNEWS offers insight from search optimization pros to help. Most companies conduct SEO audits two to four times a year, according to Business2Community contributor Dave Polykoff. Before hiring an outside firm, consider the firm’s past clients, ask them about its methods, adherence to search engine guidelines, measurement and fee structure. As Greg Barkley, director of SEO and digital PR at Effective Spend, wrote in these pages, pandemic-era online shopping behaviors likely are here to stay.