Visualization of the Change Process of Organization Members’ Unconscious Perception in Organizational Transformation

摘要

Organizations may change their strategies in order to respond to changes in the environment or to change management policies due to a change in management. In order to effectively implement the strategy, the unconscious perception of the organizational members who are the bearers of the strategy must also change, but how should the leaders (often managers) who lead the organizational transformation recognize that the unconscious perception of the organizational members is changing? In this paper, authors introduce a method developed by themselves to visualize the unconscious perception of organizational members. Authors then compare the unconscious perception of employees before and after the change of management in a small and medium-sized company in Japan and visualize the changes. Authors also consider the relationship between these changes and the changes in strategy in the SME with the president changes. As a result, authors speculate that the method developed by the authors may have been successful in describing the change in employees’ unconscious perception.