Agrarian business development in accordance with the national economic and social development plan of SMEs in Thailand

摘要

The purpose of this research was to study the impact of the business environment on business development of SMEs in accordance with the National Economic and Social Development Plan of Thailand. The data was collected from 420 entrepreneurs of SMEs in Thailand using stratified random sampling. A questionnaire was the study’s data collection tool while multiple correlation analysis and multiple regression analysis were used with the statistics for data analysis. The results showed that most of the entrepreneurs were males aged 41-50 years, married, and had a bachelor’s degree or higher for education. Most SMEs were partnership businesses dealing with agricultural products with a duration of operation between 10-15 years. Most had registered capital of less than 5 million baht with an average annual income of less than 5 million baht and a number of employees fewer than 20 people. According to the national economic and social development plan for these SMEs, there was one particular business environment factor like technology that showed a relationship and a positive impact on overall business development. When considered in each aspect, it was found that (1) technology was related to and had a positive impact on business development in marketing knowledge and (2) technology was related to and had a positive impact on the development in businessmanagement.