Marketing Rebellion: The Most Human Company Wins

摘要

Marketing Rebellion: The Most Human Company Wins was published in 2019. MarkSchaefer is a marketing expert and author of six other books. He focuses on the need tohumanize marketing to reach audiences and customers. Schaefer admits that trends such asvalues-based marketing have been around for 25 years, but not all marketers have embraced theconcepts. Companies that fail to adopt human marketing strategies will not survive.Marketers, program leaders and business owners will find the content applicable. Usinghuman marketing tactics helps universities and Extension programs increase audience size andengagement. Schaefer describes the latest marketing rebellion and how human orientedmarketing is the new normal. The premise is treating audiences and consumers as humans andnot as part of the algorithm.