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Entrepreneurship Education through Successful Entrepreneurial Models in Higher Education Institutions

机译:通过高等教育机构成功的企业家模型进行创业教育

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In higher education institutions, entrepreneurship learning based on successful entrepreneurial role models may promote education for sustainable development. Several theoretical perspectives, such as the human capital theory, the entrepreneurial self-efficacy and self-determination theory, argue that entrepreneurship education is positively correlated with entrepreneurial intentions of students, as it provides adequate know-how and skills and motivates them to develop their entrepreneurial careers. In entrepreneurship education programmes, exposure to successful entrepreneurial models could be a significant factor for stimulating students’ confidence in their ability to start a business and for improving their attitudes towards entrepreneurship. This study aims (i) to identify characteristics viewed by students as being specific to a successful entrepreneur, (ii) to establish the influence of exposure to successful entrepreneurial role models (chosen by students) during entrepreneurship education classes on student entrepreneurial intentions, and (iii) to assess how such exposure influences the attitudes of students towards entrepreneurship. For this purpose, the authors ran a pilot experiment with 30 graduate students enrolled in a Business Creation course using a research methodology that combined qualitative techniques with quantitative measures. Content and statistical analyses were utilised to examine differences in student entrepreneurial intentions and attitudes towards entrepreneurship after being exposed to successful entrepreneurial models. Our study provides evidence that entrepreneurship education based on successful entrepreneurial role models may positively influence the entrepreneurial attitudes and intentions of students and could lead to higher orientation of student perception towards social benefits of entrepreneurship (new jobs) compared to financial ones (high income). However, our findings stress that if educators want to improve the efficiency of education focused on developing entrepreneurial skills, graduate programmes should be designed differently for business and non-business students, since studying successful entrepreneurial stories impacts these two groups differently.
机译:在高等教育机构,基于成功创业榜样的创业学习可能会促进可持续发展的教育。几种理论观点,如人资本理论,创业自我效力和自决理论,认为创业教育与学生的企业意图正相关,因为它提供了充足的专业知识和技能,并激励他们发展他们的创业职业生涯。在创业教育计划中,暴露于成功的企业家模型可能是激发学生对他们开展业务的能力的重要因素,并改善他们对企业家精神的态度。本研究旨在识别学生视为特定于成功的企业家特定的特征(ii),以确定在学生创业意图的创业教育课程期间接触成功创业职位模型(学生)的影响,( iii)评估这种曝光如何影响学生对企业家精神的态度。为此目的,作者使用了使用定性措施的研究方法进行了一项载于商业创建课程的三位研究生的试点实验。内容和统计分析用于检查学生创业意图的差异,并在暴露于成功创业模式后对企业家精神的态度。我们的研究提供了基于成功创业榜样的企业家教育可能会对学生的创业态度和意图产生积极影响,并可能导致学生对企业家精神(新工作)的社会福利的更高导向(新就业)(高收入)。然而,我们的研究结果强调,如果教育工作者想要提高教育效率,专注于制定创业技能,研究生课程应对​​商业和非商学生进行不同的设计,因为学习成功的创业故事不同地影响这两组不同。

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