The Impact of Social Media on Sales Promotion in E-commerce Companies (Case Study – KSA- Al Baha City)

摘要

The e-commerce consider a modern methods which are used as a changing tool by the organizations at the present time, especially in light of the rapid technological developments, so organizations at the present time have to adopt all methods of developed technology to make a difference on their performance. And this study brought to identify the impact of using social media on the sales in the e-commerce companies in the selected sample of companies that use this method in the city of Al Baha in Saudi Arabia. Through this study the researcher found many results the most important of them: There is a positive relationship between the uses of electronic commerce (Social Media) and promotion total sales in the study companies, and positive relationship between use Social Media as a changing tool and the development of sales service, and finally positive relationship between the use of e-commerce (Social Media) as a changing tool and the sales price offered to customers in a group of companies in the city of Al Baha in Saudi Arabia. Keywords: E-commerce, Sales, Profit, promotion sales, Social Media, Tourism Sector, Banks Sector, Travel Sector, Telecom Sector.