Technology acceptance analysis of local government tourism website

摘要

This study examines what factors affects tourists’ intention to use tourism websites designed by local governments to increase the exposure of local tourism. The study relies on the technology acceptance model (TAM) to assess the advantages and disadvantages of a specific tourism website and to examine the reasons that motivate tourists to use online tourism websites for travel information searches. The results indicate that self-efficacy, perceived usefulness and user attitudes have a direct impact on behavioral intention. This study provides authorities with information on improving the usability of their tourism websites.