Strategy for Strengthening models of Cocoa Partnership in Polewali Mandar District, West Sulawesi Province

摘要

The agricultural partnership is a commercial collaboration between a partner enterprise and a group of partners in the agricultural enterprise sector.This study aims to analyze the strategy for strengthening the partnership model of cocoa farmers, in the district of Polewali Mandar, The analysis technique used is SWOT.The results showed that the strengths factor in this study consisted of (i) availability of land resources, (ii) availability of labor, (iii) the location of the Gardens close to the company and(iv) Main product the region. Weaknesses in this study consists of (1) farmers' capital is generally low, (2) technology is lacking, (3) poor knowledgeand(4) Pest and disease attacks. While external factor opportunities include: (1) collaboration in partnership with companies,(2) high market demand, (3) the infrastructure is available, Threats In this study price fluctuation, change of land use, and theft of cocoa fruit. From the results of the SWOT, we will formulate strategies to overcome Weaknesses or avoid the and threats one of them use the availability of land and labor to meet market demand, works with partners to provide capital and technology, and uses the potential of cocoa as a reliable product to reduce the land conversion.