Discussion on the Practice of Marketing Strategy of Seafood Culinary Tourism and Standardization of Market Order-Sanya as an Example

摘要

This study makes research on Sanya seafood culinary tourism, aiming to achieve substantial effects in the supervision of Sanya culinary industry, especially the seafood snack bar market and promote the development of market economy in terms of culinary tourism. As an important part of tourism resources, seafood culinary tourism not only has the potential to attract visitors and enhance the attraction of tourism, but may also bring great economic benefits to the local tourism. However, some stalls in Sanya cheat visitors in order to reap fabulous profits. This paper firstly introduces the marketing strategy of Sanya seafood tourism based on the economic analysis method and do researches on the practical path of normative market order from the tourism capacity, demand season, price elasticity of demand, the contradiction of supply and demand balance and the regulation model, then initially put forward the targeted strategies, so as to achieve the well-running sales market and explores how to regulate the order of catering markets, directed at the phenomenon of the cheating of visitors in the seafood snack bars.