The Landscape Analysis: Five Steps to Start 2021 Off Right

摘要

To succeed in 2021, we recommend “the Landscape Analysis”as the best way to catalog, evaluate and improve yoursituation. The analysis answers:1.What is the environment?2. What place do we hold within this environment? Why isthis so? Is it likely to continue?3. What do we need to know now to improve our position?Even if you think you know the answers, the current atmosphereindicates a need to reassess the communicationenvironment.