Communicators Face Multiple Hurdles as They Race to Erase U.S.’s Vaccine Hesitancy

摘要

Veteran communicator Andy Gilman of CommCore Consultingremembers taking the Sabin polio vaccine in the 1960s.“It was a sugar cube [with the vaccine on it]. Everybody wantedto take it.” Kids liked the sugar, and adults felt gettingvaccinated was patriotic. So far, the atmosphere surroundingcoronavirus vaccination in the US isn’t like that.How could it be? The definition of patriotism seems cloudyin a country with a significant political divide. In addition, thevirus and steps to slow its spread have become political. Notsurprisingly, there’s a correlation between a person’s politicsand his/her attitude toward the vaccine.