What California’s Expanded Privacy Law Means for Communicators

摘要

Just when you thought you understood the complexities ofthe relatively new California Consumer Privacy Act (CCPA),on Election Day 2020, voters in the Golden State decided totake CCPA even further. By a wide margin (56-44 percent),they approved the California Privacy Rights Act (CPRA). Thinkof this new package as CCPA 2.0. There is a lot to unpack inthis new law and how it might influence communicators andtheir clients doing business in California.