Is Your Brand Accessible to the Disabled? If Not, You’re Missing a Significant Opportunity

摘要

Editor’s Note: October marked the 75th anniversary of National Disability Employment Awareness Month. To celebrate, we spoke with Rachel Carver, a senior PR specialist at Outlook Business Solutions, which is affiliated with National Industries for the Blind. The first blind person to receive PR accreditation (in 2017, renewed recently, during the pandemic), Carver discussed her decade in PR, what communicators without vision bring to the table, hiring people with disabilities and how the pandemic has changed her work and home life.