Intelligence or smartness in an urban environment implies several factors directed to improve quality of life and efficiency. It is important to note that in this context the inclusion of citizens and their devices is a key factor for reaching smartness. Data from mobile devices are increasingly used in everyday activities and have to be considered a useful means for handling and analyzing knowledge and communications. This paper shows how to represent important data when dealing with smartness by creating an analogy between the representation of human brain areas, activated when specific tasks are performed, and groups of students when behaviors or needs arise. The brain traffic concepts have been used for representing data and information exchanged in the University of Palermo campus.
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