Structuring Strategic Management with Ratio Analysis Method: A Case Study in the Transition to SME TFRS Process

摘要

Techniques such as SWOT Analysis, Balanced Scorecard, and Quality Function Deployment (QFD), which are the most acknowledged and used strategic management methods in business management, were used in various studies individually or in combination. On the other hand, especially executive managers in small and medium-sized enterprises do not have the competence of using financial tables to support their strategic, operational and tactical decisions. The most important aim of the financial reporting by accounting system is to produce reliable, understandable and comparable information and fulfill the needs of the user. Realistic presentation, producing accurate and reliable information, providing transparency, giving the sufficient information that will meet the needs of the user and building a global accounting language in order to provide comparability of global applications are the main goals and objectives of the regulatory authorities in accounting. Global attention drawn by published international financing reporting standards and its ability to provide uniformity in different country applications, reveal the need for specific studies for small and medium-sized enterprises on this subject. The aim of this study is to evaluate the financial tables by ratio analysis in a small and medium-sized enterprise and determine the effects on strategic management decisions and to evaluate the contribution of these data on building corporate strategies.