The Improvement of Community Economy as Impact of Corporate Social Responsibility Program: A Case Study in Pengalengan, Bandung, West Java, Indonesia

摘要

This paper described a successful and innovative collaboration between private sector and community through a Corporate Social Responsibility program that integrated local culture and ideas in the implementation. Drawing from an assumption that promoting a change in a particular community should be driven by the community awareness itself and their indigenous knowledge to understand in order to realize its own potential. Using socio-cultural mapping approach, this study discuss how the program is implemented, evaluated the impact of the program to community economic development after the four years of program implementation.