The purpose of this research is to explain and describe video conference technology (An integrated tool for identifying education development), propose a framework for conversational system, and also will provide information about using Video Conference technology in Centre for Strategic Planning (CSP), UiTM. It is based on material from random groups from the University Technology MARA (UiTM), and in-depth from a mixture of CSP (Center for Strategic Planning) staff department, UiTM Lecturer, and students. Based on literature review, research instrument was layout and designed. There were three attitude categories in the questionnaire. Those categories were effective using of video conference, ways of using videoconference technology, and proposing a framework for conversational system. Several factors were found to be critical to video conference implementation success. The factors are critical preparation, site logistics, equipment, microphone issues, leadership, timing, improve of interpersonal skills, student contact, difference in teaching skills, and training. This research will provide the benefits of using videoconference, the ways of using it, and also will propose a framework for video conference as an integrated tool for identifying education development in UiTM. Also it will be of interest to organizations looking to implement videoconference system. The results provided can be used as references for organizations and universities in general to support their decision making processes concerning the implementation of video conference system.
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