Kinetic Typography in Movie Title Sequences

摘要

Increment of visual, auditory stimuli in the environment, fast pace of life made compulsory of presenting the information to the audience in a short time by attractively and intensely. Newly communication medium of globalized world, digital media, have higher visual, auditory, interactional features and increase the importance of designing for these areas. Today's new media allows changing of the format, size, assignment and movement and also diversify the common typographic concepts into kinetic typography. Kinetic typography which is most commonly encountered in commercials, motion graphics, music clips and film title sequences, constitutes an important part of TV and cinema graphics. In kinetic typography, letters have dynamic structure that can enter from the different aspects of the display, and changes in style and color according to the word's meaning, music/sound rhythm. In this sense typography has a great importance being a visual language, style, identity as much as its dynamic communication tool with multi-faceted structure.