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首页> 外文期刊>Research Journal of Pharmaceutical, Biological and Chemical Sciences >The Changing Face of OTC Drug Marketing in India: A Mist or Must?.
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The Changing Face of OTC Drug Marketing in India: A Mist or Must?.

机译:印度OTC药品营销不断变化的面貌:是迷雾还是必须?

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ABSTRACT The OTC drug market in India is poised for a stupendous growth in recent times. Changing consumer perception towards OTC drugs, Transformed outlook of OTC drugs as a FMCG product, Rising spent on media promotion for OTC drugs, Wider distribution and reach of markets including rural pockets etc., have significantly contributed to this status of the products. However, there is a need for further strategies in place to offer the much needed makeover for OTC drugs in India. This category is.
机译:摘要印度的OTC药品市场近期有望实现惊人的增长。消费者对OTC药物的看法不断变化,OTC药物作为快速消费品的转变,瑞星在OTC药物的媒体推广上花费越来越大,更广泛的分销和市场覆盖范围(包括农村地区)等,都极大地促进了该产品的这种地位。但是,印度需要进一步的策略来提供急需的OTC药物改造。这个类别是。

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